How to Set Up a WooCommerce Furniture Store with WordPress (2026)

The global online furniture market is projected to reach $294 billion by 2028. If you’re a furniture store owner or entrepreneur looking to sell furniture online, WordPress and WooCommerce give you everything you need to build a professional store without hiring a developer.

In this step-by-step tutorial, you’ll learn how to set up a complete WooCommerce furniture store from scratch. We’ll cover theme installation, product setup, payments, shipping for large items, and everything in between.

By the end, you’ll have a fully functional furniture store ready to accept orders.

What You’ll Need

Before we begin, make sure you have:

• Web hosting with WordPress installed (we recommend hosts with SSD storage and a CDN for image-heavy furniture stores)
• A domain name for your store
• Product photos of your furniture (we’ll cover photography tips below)
• A WooCommerce-compatible theme designed for furniture (we’ll use Sedona Shop in this tutorial)

If you already have WordPress installed, skip ahead to Step 1.

Step 1: Install WooCommerce and Essential Plugins

WooCommerce is the most popular eCommerce plugin for WordPress, powering over 25% of all online stores. Here’s how to install it:

1. In your WordPress dashboard, go to Plugins → Add New
2. Search for “WooCommerce”
3. Click Install Now, then Activate
4. Follow the WooCommerce Setup Wizard to configure your store basics

During the setup wizard, pay attention to these furniture-specific settings:

• Measurement units: Set both weight (kg or lbs) and dimensions (cm or in). Furniture products need accurate measurements for shipping calculations and customer decision-making.
• Shipping zones: Configure these carefully since furniture shipping costs vary significantly by distance.
• Tax settings: Enable tax calculation based on your region’s requirements.

Next, install these essential plugins:

• Elementor (free) for drag-and-drop page building
• RankMath (free) for SEO optimization
• WPForms Lite (free) for contact forms

Step 2: Install and Configure the Sedona Shop Theme

Your theme determines how your furniture store looks and functions. While you can use any WooCommerce-compatible theme, a purpose-built furniture theme saves significant time and delivers better results.

We’ll use Sedona Shop in this tutorial because it was designed specifically for furniture and interior decor stores. Unlike multipurpose themes, every feature in Sedona Shop serves the furniture shopping experience.

Why a furniture-specific theme matters:

• Product layouts optimized for large, detailed images
• Built-in product variation swatches for colors and materials
• Hotspot widgets for tagged room scene images
• Ajax filtering so customers can browse by room type, style, or material
• Quick view and wishlist features for high-ticket browsing

To install the theme:

1. Download the theme .zip file from your Sedona Shop purchase
2. Go to Appearance → Themes → Add New → Upload Theme
3. Upload the .zip file and click Install Now
4. Activate the theme
5. Follow the Setup Wizard that appears automatically

The setup wizard will install required plugins and let you import demo content with a single click. The demo import gives you a fully designed furniture store that you can customize with your own products and branding.

Customizing your branding:

• Go to Appearance → Customize to update your logo, colors, and typography
• Use the Header Builder to arrange your navigation, search bar, and cart icon
• Configure the Footer Builder with your contact info, social links, and newsletter signup

Looking for other theme options? Check our detailed comparison of the best WooCommerce themes for furniture stores.

Step 3: Set Up Product Categories

Before adding products, create a logical category structure. Furniture stores typically organize products by room type and product type. Here’s a recommended structure:

By room:

• Living Room
• Bedroom
• Dining Room
• Home Office
• Outdoor

By product type:

• Sofas & Sectionals
• Tables
• Chairs
• Storage & Shelving
• Beds & Mattresses
• Lighting
• Decor & Accessories

To create categories, go to Products → Categories in your WordPress dashboard. You can nest subcategories under parent categories. For example, place “Coffee Tables” and “Dining Tables” under the parent “Tables” category.

Add a category image and description to each one. These appear on your shop page and help with SEO.

Step 4: Add Your Furniture Products

This is where your store comes to life. Go to Products → Add New and let’s set up your first furniture product properly.

Product Title and Description

Write descriptive titles that include the product type and a key feature. For example:

• “Milano Velvet Sofa – 3 Seater” (good)
• “Sofa” (too generic)

In the description, cover what customers actually want to know:

• Materials and construction details (solid oak frame, kiln-dried hardwood, etc.)
• Exact dimensions (height, width, depth, seat height)
• Weight and weight capacity
• Care and maintenance instructions
• Assembly requirements (if any)
• Warranty information

Product Data

In the Product Data section, fill in:

• Regular price and optional sale price
• SKU for inventory tracking
• Weight and dimensions in the Shipping tab (critical for furniture since it affects shipping cost calculations)
• Stock quantity if you manage inventory

Setting Up Product Variations

Most furniture comes in multiple options: different fabrics, colors, wood finishes, or sizes. WooCommerce handles this through variable products.

1. Change the product type from “Simple product” to “Variable product”
2. Go to the Attributes tab
3. Add attributes like “Color,” “Material,” or “Size”
4. Check “Used for variations”
5. Go to the Variations tab and create variations from attributes
6. Set individual prices, images, and stock for each variation

Sedona Shop’s Product Variation Swatches feature replaces the default dropdown menus with visual color circles or image swatches. This lets customers see fabric or wood finish options at a glance instead of reading text labels.

Using Extra Product Tabs

Furniture products need more information than a typical product. Use Sedona Shop’s Extra Product Tabs feature to add dedicated tabs for:

• Care Instructions: Cleaning methods, fabric protection tips
• Delivery Details: Estimated delivery times, white-glove service options
• Assembly Guide: What’s included, tools needed, estimated assembly time
• Warranty: Coverage details and claim process

These additional tabs keep your product page organized while giving customers all the information they need to make a confident purchase.

Step 5: Product Photography Tips for Furniture

Furniture is a high-ticket, visual purchase. Customers can’t sit on a sofa or feel a fabric texture through a screen, so your photography needs to compensate. Here’s what works:

Essential shots for every product:

• Front view on a clean, neutral background
• Multiple angles (side, back, 3/4 view)
• Detail shots showing grain patterns, stitching, fabric texture, and hardware
• Lifestyle/room scene showing the piece styled in a real room
• Scale reference with a person or common object for size context

Photography best practices:

• Use natural light or diffused studio lighting. Avoid harsh shadows.
• Shoot at the same height as the furniture piece for a natural perspective.
• Keep backgrounds consistent across your catalog for a professional look.
• Show each color/material variation with its own photo.
• Compress images to WebP format before uploading. Large product images can slow your site significantly.

Upload your main product image as the “Product Image” and additional shots in the “Product Gallery.” WooCommerce will display the gallery as a swipeable image slider on the product page.

Step 6: Design Your Store Pages

With products added, let’s design the key pages that drive your store’s sales.

Homepage

Your homepage should immediately communicate what you sell and guide visitors toward products. A typical furniture store homepage includes:

• Hero section with a full-width lifestyle image and a call-to-action button
• Featured categories with room-type imagery (Living Room, Bedroom, etc.)
• Bestselling products section
• Room scene with Hotspot Widget — this is where Sedona Shop shines. You can upload a beautifully styled room photo and tag individual products within it. Customers click a hotspot marker to see the product name, price, and a direct “Add to Cart” link. It turns inspiration into immediate purchases.
• Trust elements: Delivery info, warranty badges, customer review count
• Newsletter signup section (Sedona Shop includes a built-in popup)

Use Elementor to customize the demo homepage. Drag and drop elements, swap images, and edit text directly on the page.

Shop Page

Your shop page is the catalog that customers browse. Configure these features to improve the shopping experience:

• Ajax Catalog Filters: Let customers filter by price range, material, color, room type, and style without page reloads. Sedona Shop includes this out of the box.
• Product grid layout: Use 3 or 4 columns with generous image sizes. Furniture needs visual space.
• Quick View: Let shoppers preview product details without leaving the shop page. This keeps them browsing longer.
• Wishlist: Furniture purchases are often considered over days or weeks. A wishlist lets customers save items for later.

Essential Pages

Create these pages that every furniture store needs:

• About Us: Your brand story, craftsmanship details, and mission. Furniture buyers care about who makes their pieces.
• Delivery & Shipping: Detailed shipping policies, delivery timeframes, and handling of large items.
• Returns & Refunds: Clear return policy for furniture (more on this below).
• Contact: Phone number, email, physical address (if applicable), and a contact form.
• FAQ: Common questions about materials, delivery, assembly, and care.

Step 7: Set Up Payments

WooCommerce supports multiple payment gateways. For furniture stores, we recommend setting up at least two:

Stripe (credit/debit cards):

1. Go to WooCommerce → Settings → Payments
2. Enable Stripe and connect your account
3. Enable Apple Pay and Google Pay for faster checkout

PayPal:

1. Install the WooCommerce PayPal Payments plugin
2. Connect your PayPal business account
3. Enable PayPal Pay Later for high-ticket furniture purchases (this can increase conversions by 15-30% for expensive items)

For furniture stores specifically, consider adding a “Buy Now, Pay Later” option through Klarna, Afterpay, or PayPal Pay Later. Furniture is a high-ticket purchase, and installment plans can significantly boost conversion rates.

Step 8: Configure Shipping for Furniture

Shipping is one of the biggest challenges for furniture stores. Unlike small products, furniture is heavy, bulky, and fragile. Here’s how to set it up properly.

Shipping Zones

Go to WooCommerce → Settings → Shipping and create zones based on distance from your warehouse:

• Local delivery (within 50 miles): Offer free or flat-rate delivery with your own truck or a local courier.
• Regional (within your state/province): Flat-rate shipping per item or weight-based rates.
• National: Partner with freight carriers like FedEx Freight, UPS Freight, or specialized furniture delivery services.

Shipping Methods for Furniture

Consider offering tiered delivery options:

• Standard delivery (threshold): The carrier delivers to your front door. Lower cost, no room placement.
• White-glove delivery: Carrier brings furniture inside, places it in the room, and removes packaging. Premium service for an additional fee.
• Assembly included: Full white-glove service plus assembly. Highest cost but best customer experience.

You can set these up as separate shipping methods in WooCommerce, or use a plugin like WooCommerce Table Rate Shipping for more complex rate calculations based on weight, dimensions, and destination.

Free Shipping Threshold

A free shipping threshold is highly effective for furniture stores. For example, “Free delivery on orders over $999” encourages customers to add that extra accent pillow or side table to their cart. Set this up in WooCommerce → Settings → Shipping by adding a “Free Shipping” method with a minimum order amount.

Damage Protection

Furniture damage during shipping is a real concern. Protect yourself and your customers by:

• Purchasing shipping insurance for every order
• Requiring photos of packaging before the carrier leaves
• Including clear damage claim instructions in your delivery confirmation email
• Offering an optional “Delivery Protection” add-on at checkout

Step 9: Build Trust for High-Ticket Sales

Furniture is a high-ticket, considered purchase. Customers will research your store before committing to a $2,000 sofa. Here’s how to build trust:

Clear Return Policy

Publish a detailed return and refund policy that addresses furniture-specific concerns:

• Return window (30 days is standard for furniture)
• Condition requirements (original packaging, no damage)
• Who pays return shipping (this is a significant cost for large items)
• Process for damaged items received
• Restocking fees (if any)

Customer Reviews

Enable product reviews in WooCommerce → Settings → Products. After each delivery, send a follow-up email asking customers to leave a review. Reviews with photos are especially powerful for furniture since they show the product in real homes.

Trust Signals

Add these to your store, especially near the checkout:

• SSL certificate badge (your hosting provider should include this)
• Accepted payment method logos
• Warranty badge
• Delivery guarantee
• Customer service phone number or live chat

Step 10: Optimize for Speed and SEO

Furniture stores are image-heavy by nature. Every product might have 5-10 high-quality photos. Without optimization, your site will load slowly, hurting both user experience and search rankings.

Speed Optimization

• Image compression: Convert all product images to WebP format. Use a plugin like ShortPixel or Imagify to auto-compress uploads.
• Lazy loading: Only load images as visitors scroll to them. WordPress includes this by default for images.
• Caching: Enable object caching (Redis or Memcached) and page caching. This makes returning visits nearly instant.
• CDN: Use a Content Delivery Network like Cloudflare to serve images from servers closest to your visitors.

Sedona Shop is built on a lightweight codebase optimized for speed, so you’re starting from a strong foundation.

SEO for Furniture Stores

• Product page SEO: Include the product name, material, and category in your page title. For example: “Milano Velvet 3-Seater Sofa | Living Room | YourStore”
• Category page descriptions: Write unique 150-200 word descriptions for each category. Include keywords naturally.
• Product schema: RankMath automatically adds product schema (price, availability, reviews) to your WooCommerce products.
• Image alt text: Describe every product image. For example: “Milano velvet sofa in navy blue, front view”
• Internal linking: Link related products and categories to each other. Link from blog posts about room design to relevant product pages.

Step 11: Launch and Market Your Store

Pre-Launch Checklist

Before going live, test everything:

• Place a test order through the full checkout process
• Test on mobile devices (60%+ of furniture browsing happens on phones)
• Check all product images load correctly
• Verify shipping calculations are accurate
• Confirm payment processing works (use Stripe test mode)
• Review all policy pages for accuracy
• Test email notifications (order confirmation, shipping updates)

Marketing Strategies for Furniture Stores

Once your store is live, drive traffic with these channels:

Pinterest: Furniture is one of the top-performing categories on Pinterest. Create boards for each room type and pin your lifestyle product photos. Link each pin to the product page.

Instagram: Post room scenes, behind-the-scenes content of your workshop or warehouse, and customer home photos. Use Instagram Shopping to tag products directly in posts.

Content marketing: Start a blog with room design inspiration, buying guides (“How to Choose the Right Sofa Size”), and styling tips. This drives organic search traffic and positions your brand as an authority.

Email marketing: Capture subscribers with Sedona Shop’s built-in newsletter popup. Send new arrivals, seasonal sales, and room inspiration emails.

Google Shopping: List your products on Google Shopping through the Google Listings & Ads plugin for WooCommerce. This puts your furniture in front of shoppers actively searching for specific items.

How Much Does a WooCommerce Furniture Store Cost?

Here’s a realistic cost breakdown for launching a furniture store with WordPress and WooCommerce:

Item	Cost	Frequency
Domain name	$10-15	Per year
Web hosting	$10-30/mo	Monthly
WooCommerce	Free	–
Sedona Shop theme	$49	One-time (includes 1 year updates)
Elementor (free version)	Free	–
SSL certificate	Free (with hosting)	–
Payment processing (Stripe)	2.9% + $0.30	Per transaction

Total estimated startup cost: $70-95 plus monthly hosting. Compare this to custom eCommerce development which typically starts at $5,000-10,000. WooCommerce gives you a professional furniture store at a fraction of the cost.

Conclusion

Setting up a WooCommerce furniture store doesn’t require technical expertise. With WordPress, WooCommerce, and a purpose-built theme like Sedona Shop, you can build a professional online furniture store in a weekend.

The key to success is paying attention to what makes furniture unique: high-quality product photography, detailed product information, reliable shipping for large items, and trust signals that give customers confidence in high-ticket purchases.

Start with a solid foundation, add your products with rich descriptions and great photos, and then focus on driving traffic through Pinterest, SEO, and content marketing.

For a comparison of the best themes for furniture stores, read our guide on the best WooCommerce themes for furniture stores in 2026.

Want to build your furniture store without a page builder? Check out our guide to the best WordPress block themes for Full Site Editing.